In the traditional marketing literature, distribution refers to making a product or service available to consumers.
That is to say; distribution is all the actions that a company performs so that consumers can acquire their products and services in a fast and straightforward way.
Generally, when we think of distribution, we tend to think of complex logistics processes that involve transporting a product from one place to another. But the distribution also applies to services, including betting services.
For this reason, we are going to analyze two distribution strategies that you can apply to your betting business.
Mass Distribution
The mass distribution consists of making the largest number of products or services available to as many customers as possible.
A massive distribution would mean making a wide catalog of bets available to all types of clients in a betting business.
In order to carry out a strategy of this type, the bookie needs significant capital to finance a massive bankroll that has no limits and be able to pay aggressive marketing campaigns that attract thousands of bettors.
This strategy is common among big brands in the industry. Since their goal is to capture as many clients as possible.
Selective Distribution
The selective distribution consists of selecting a few markets and focusing all resources on serving those markets.
For example, a betting business that focuses on major leagues like the NFL, NBA, and MLB would be an example of a selective betting business.
Another example could be a business focused on serving bettors in a specific territory.
This strategy allows the business to be cost-effective since it does not have to displace large resources in marketing. And doesn’t need a large bankroll, either, as the number of bettors served is limited.
Robust Infrastructure
Regardless of the distribution strategy you choose for your betting business, you must have a robust infrastructure.
Since customers are going to demand a first-rate betting platform. For this reason, it is necessary to have a good Pay Per Head provider.
VIP Per Head offers a complete set of betting products and services that enable bookies to serve from 1 to 25,000 clients.
Moreover, the VIP Per Head betting software provides access to more than 80 leagues and sporting events. Therefore, you can establish a massive or selective business without problems.
Try the quality of VIP Per Head services and start your way to a lucrative future.
Don’t miss out on these valuable insights and start implementing these 3 types of distribution strategies for your betting business today!